| Title | Heads |
| Agency | Bozell |
| Campaign | Monthly Breast Exam - American Cancer Society |
| Advertiser | American Cancer Society |
| Brand | Breast Cancer |
| Posted | April 2001 |
| Product | Breast Self Exam |
| Business Sector | Charities, Foundations, Volunteers |
| Story | We see two gentlemen sitting on a park bench. One is bald, and the other is wearing a hat. As the camera zooms in, the man takes his hat off, revealing that he, too, is bald. The two bald men sit side by side, and as one man rubs his bald head, the announcer reminds us that it's time to perform a monthly breast self-exam. |
| Philosophy | Create ads that will capture the audience's attention in a humourous fashion, yet relay the seriousness of the need to do a monthly breast self-exam. |
| Problem | How to make the audience aware of the necessity to do a monthly breast self-exam -- when the topic is full of fear and dread and avoidance. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | David Moore |
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