Two men sit in an office. Outside their office, a receptionist paints her nails while the phone rings and rings. As the men discuss their frustrations with quality of the help, the receptionist continues to ignore the phone. Eventually, we learn that they are actually talking about the poor service their banker provides -- not the receptionist.
Philosophy
Rather than show our service, show the perils of not banking with First National.
Problem
How do we communicate that First National Bank is committed to high-level personal service in a way that our audience will believe?
