| Title | Confused |
| Agency | Liggett Stashower |
| Campaign | Mind Your Melon - W Helmets |
| Advertiser | Team Wendy, LLC |
| Brand | W Helmets |
| Posted | July 2003 |
| Product | Bicycle Helmets |
| Business Sector | Leisure & Sport Equipment |
| Tagline | Mind your melon. |
| Media Type | Other Collateral |
| Market | United States |
| Creative Director | David Moore |
| Art Director | Paul Forsyth |
| Copywriter | John Jaeger |
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