Title | Net |
Agency | 180 Amsterdam |
Campaign | Footballitis - Adidas |
Advertiser | adidas |
Brand | adidas |
Posted | April 2003 |
Product | Sponsorship Of 2002 World Cup |
Business Sector | Sportswear |
Story | The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football. The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina. |
Philosophy | This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots. |
Media Type | Television |
Length | |
Director | Traktor |
Creative Director | Lorenzo Rita |
Creative Director | Larry Frey |
Art Director | Dean Maryon |
Copywriter | Luca Grelli |
Agency Producer | Sid Daffarn |
Production Company Producer | Philippa Smith |
Production Company | Partizan London |