Diane McArter

Diane McArter

President at Furlined, Santa Monica
Santa Monica, United States

About me

Diane McArter is Founder and President of Furlined, a production company based in Los Angeles and London. Since its inception in 2005, the acclaimed work of Furlined's directors has earned the company recognition as one of the top creative companies globally.

Furlined is certified as a minority-owned business, dedicated to adding more varied voices to the advertising industry, deepening the stories we tell and the perspectives from which we tell them. Diane's commitment to talent development and excellence in film craft is evidenced through Furlined's groundbreaking collaborations with agencies and brands.

Diane spearheads the company's deep commitment to positive social change through projects like Donate Life "The World's Biggest Asshole," directed by Speck and Gordon, which garnered over 60 million views in the first two weeks and increased millennial male organ donation registration by 30%. The film won 10 Cannes Lions in 2017.

Diane is the Co-Founder of ManifestWorks, a non-profit organisation that provides job placement and life skills training in film production for former foster-care and justice-system impacted youth.


Santa Monica, United States
June 2005 - Present (13 years 9 months)
San Francisco, United States

Other professional activities


January 2014 - Present (5 years 2 months)


2012 - Present (7 years 2 months)
LoveChild is a creative studio that brings together diverse partners from the realms of entertainment, technology and marketing. We develop original and brand content across a spectrum of mediums. We believe in the power of storytelling to transform how we see ourselves, others and the world around us. Our work has garnered awards at The Cannes Lions, The One Show, D&AD, The Emmys, The Webbys, Slamdance and Raindance.

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