Matt Smukler

Matt Smukler

Director at Soup.film
United States

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Summary

Matt began his career as an art director and then moved to copywriting – working at some of the best advertising agencies in the U.S., including a five-year stint at Goodby Silverstein and Partners. His work for Nike, HP, Saturn and Milk received numerous awards, including One Show and CA.
Segueing into directing commercials was a natural next step, so he left the agency world to direct full time in 2003. Matt’s love of storytelling and intuitiveness about performance serve him well in the director’s chair. He recently helmed a humorous campaign for McDonalds for Leo Burnett. Matt has also directed comedic spots for Budweiser, Reebok, MTV, 20th Century Fox, AT&T and Absolut, to note a few.
Matt’s keen sense of observational humour is often attributed to the fact that he was raised by a psychiatrist father and a psychologist mother, a combination he doesn’t recommend.
His new short Hiccup is an outrageously funny tale of the morning after a party gone terribly wrong, it is currently hitting film festivals worldwide. 

Positions

Director
Soup Film
Soup Film
Director
BEAST Editorial
New York, United States
 BEAST Editorial
Director
Beast
Chicago, United States
Beast
Director
Soup Film GmbH
Berlin, Germany
Soup Film GmbH

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