| Title | Smack |
| Agency | Saatchi & Saatchi |
| Campaign | Abused Children - NSPCC |
| Advertiser | National Society for Prevention of Cruelty to Children |
| Brand | NSPCC |
| Posted | April 2003 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Hitting Children Must Stop. Full Stop. |
| Media Type | Poster |
| Market | United Kingdom |
| Copywriter | Richard Baynham |
| Art Director | Ian Gabaldoni |
| Photographer | Luke Kirwan |
| Illustrator | Stuart Trotter |
| Typographer | Scott Silvey |
| Creative Director | David Droga |
| Account Handler | Stephen Corlett |
| Account Handler | Norma Clarke |
| Marketing Manager | John Grounds |
| Brand Manager | Dugald McDougall |