Paul Shearer
Chief Creative Officer at Impact BBDO
Dubai, United Arab Emirates
TitleIKEA Its that affordable PRICE TAGs
Agency
Campaign Ikea It's That Affordable Price Tags
Advertiser IKEA
Brand Ikea Saudi Arabia
Date of First Broadcast/Publication 2017 / 3
Business Sector Drugstores, Specialty Stores
Story To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. 
Media Type Web Film
Length
Market Saudi Arabia
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Art Director
Chief Creative Officer
Copywriter
Illustrator
Designer
Communication and PR Manager
Communication and PR Manager
Marketing Manager
Account Director
Motion Graphics
Motion Graphics

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