| Title | The New National Anthem Edition |
| Agency | Impact BBDO |
| Campaign | The New National Anthem Edition |
| Advertiser | An-Nahar |
| Brand | An-Nahar |
| Posted | July 2020 |
| Business Sector | Newspapers, Magazines, Books |
| Story | To motivate and inspire more women to join the ongoing revolution in Lebanon, An Nahar Newspaper took a stand for equal representation. The publication made the bold move to revise the country's national anthem which had previously omitted half the nation in its much-loved verses: women. Lebanon woke up to a new national anthem printed on the front page of the newspaper, in an edition dedicated completely to Lebanese women. |
| Philosophy | When Lebanon was plunged into its 6th revolution, An Nahar, the nation's leading paper, looked to empower women to lead the revolution, and avoid the violence that marked past protests. In a country where the national anthem fails to even mention women, the paper rewrote the anthem to include them. The new anthem was printed on the newspaper’s cover page and the edition was for the first time entirely dedicated to women. It became the chant of the revolution and resulted in a cabinet with a 400% increase in women. A bill was submitted to change the national anthem forever. |
| Media Type | Public Relations |
| Length | |
| Creative Chairman | Dani Richa |
| Chief Creative Officer | Paul Shearer |
| Editor | Suresh Nair |
| Producer | Omar Frangieh |
| Copywriter | Rohan Kodialbail |
| Managing Director | Emile Tabanji |
| Executive Creative Director | Ali Rez |
| Creative Director | Yasmina Boustani |
| Creative Director | Georges El Ten |
| Strategist | Noor Hassanein |
| Strategic Director | Noor Hassanein |
| Post Production | Mannu Singh |
| Post-production Producer | Mannu Singh |
| Designer | Ahmed Nawara |
| Art Director | Bijoy Purayil |
| Executive Creative Director | Joe Abou-Khaled |
| Creative Director | Joe Abou-Khaled |
| Music | Jean-Marie Riachi |
| Sound Designer | Jean-Marie Riachi |
| Editor | Rani Tannous |
| Videographer | Charly Hatem |
| Art Director | Anthony Asmar |
| Production Company | Boomtown Productions |
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