Olivier Sebag
General Manager at Dentsu Aegis Network France
PARIS, France
TitleE-rotic Touch
Campaign E-rotic Touch
Advertiser Fnac
Brand Fnac
PostedNovember 2013
Business Sector Drugstores, Specialty Stores
Story Passages from bestseller Lady Chatterley’s lover were printed along the megastore walls. Customers were encouraged to caress the words with their fingers.Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text via directional speakers at the exact pace of the touch. As fingers caressed the words, the extract becomes a sensual journey guiding visitors in a playful way to the erotic book section.Visitors touching the words one after another to trigger the full pre-recorded passage of Lady Chatterley’s lover were literally guided to the book section in a playful way. 
Philosophy We created the “Erotic Touch”, an interactive and erotic audio book experience that was controlled by people’s touch.
Problem Promote La FNAC megastore’s Week of Eroticism and more specifically drive customers to the unfamiliar erotic books section in order to raise awareness and sales. 
Media Type Promotion & Event
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