|Business Sector||Drugstores, Specialty Stores|
|Story||Passages from bestseller Lady Chatterley’s lover were printed along the megastore walls. Customers were encouraged to caress the words with their fingers.Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text via directional speakers at the exact pace of the touch. As fingers caressed the words, the extract becomes a sensual journey guiding visitors in a playful way to the erotic book section.Visitors touching the words one after another to trigger the full pre-recorded passage of Lady Chatterley’s lover were literally guided to the book section in a playful way.|
|Philosophy||We created the “Erotic Touch”, an interactive and erotic audio book experience that was controlled by people’s touch.|
|Problem||Promote La FNAC megastore’s Week of Eroticism and more specifically drive customers to the unfamiliar erotic books section in order to raise awareness and sales.|
|Media Type||Promotion & Event|
|Advertising Manager||Katia Hersard|
|Advertising Manager||Amandine Morel|
|Account Manager||Joséphine Lipp|
|Account Manager||Jeanne Neuschwander|
|Account Supervisor||Olivier Sebag|
|Agency Producer||David Buff|
|Executive Creative Director||Dimitri Guerassimov|
|Creative Director||Dimitri Guerassimov|
|Creative Director||Eric Jannon|
|Chief Creative Officer||Anne de Maupeou|
|Creative technologist||Etienne Durand|
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