Shine - "One Sided"

WHYBIN\TBWA TEQUILA

WHYBIN\TBWA TEQUILA Auckland, New Zealand

3767

Title	One Sided
Agency	WHYBIN\TBWA TEQUILA
Campaign	"No excuses" Programme
Advertiser	Shine
Brand	Shine
Date of First Broadcast/Publication	2015 / 2
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Charity organisation Shine has launched a powerful new radio campaign to generate awareness and funding for its "No Excuses" programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.The ads, which focus around the commonly held belief that domestic violence increases after a sporting loss, are recorded in sports commentary style and feature two of New Zealandâs most high profile rugby commentators; Tony âTJâ Johnson and Scott âSumoâ Stevenson. The ads initially appear to be a commentary of a sports match, but as they unfold it becomes clear they are in fact a commentary of domestic abuse.
Media Type	Radio
Length	60 seconds
More Information	http://www.2shine.org.nz
Executive Creative Director	Toby Talbot
Executive Creative Director	Dave King
Creative Director	Jonathan McMahon
Creative Director	Lisa Fedyszyn
Creative Director	Steve Kane
Agency Producer	Polly Stoker