Dave Redfern
Marketing Manager at Publicis London
London, United Kingdom
TitleChoices - Route 4
Agency
Campaign Choices - Depaul Trust
Advertiser Depaul
Brand Depaul Trust
PostedSeptember 2002
Business Sector Institutional/Public Interest/Non-Profit Org.
Story This interactive ad allows viewers to choose the way the story develops.



It is a fictionalised account of the descent of an ordinary teenager into homelessness.



At various points, viewers are presented with the choices faced by the boy, and can use their TV remote control to decide what he should do.
Media Type Television
Length
Market United Kingdom
Production Company
Director
Production Company Producer
Producer
Agency Producer
Creative Director
Design Director
Design Director
Interactive Designer
Interactive Designer
Interactive Designer
Interactive Designer
Copywriter
Music Composer
Account Handler
Marketing Manager
Account Manager
Art Director
Technical Director
Associate Creative Director/Copywriter

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