| Title | Jeff Fisher Purple |
| Agency | Shop |
| Campaign | Merrydown Cider - DO NOT DELETE |
| Advertiser | Merrydown |
| Brand | Merrydown |
| Posted | April 2003 |
| Product | Cider |
| Business Sector | Beers, Ciders, Lagers |
| Story | We commissioned some of the best artists and graphic designers in the world to design 2 images in one the merry and the down in the brand name. |
| Philosophy | Merry and Down show the true sides of the drinking experience. |
| Problem | This activity was designed to reinvigorate the Merrydown Cider brand amongst the trade and to regenerate Merrydown Vintage Cider to become the leading Premium Cider in the UK. |
| Result | The campaign has generated real excitement amongst buyers and has extended listings in both pubs and supermarkets, resulting in a 24% uplift year on year. It has received numerous design and art direction awards, both in the UK and US. Ltd edition 33cl bottle introduced. Cut need for promotions. Increased listings with expected revenue of an additional £500k. Generated over £150k of PR. |
| Media Type | |
| Market | United Kingdom |
| Art Director | Dave Dye |
| Copywriter | Sean Doyle |
| Photographer | Giles Revell |
| Illustrator | Olaf Hajek |
| Illustrator | Jeff Fisher |
| Illustrator | Andrew Kulman |
| Illustrator | Mick Marston |
| Illustrator | Martin Haake |
| Illustrator | Gary Baseman |
| Typographer | David Wakefield |
| Creative Director | Dave Dye |
| Creative Director | Sean Doyle |
| Account Handler | Caspar Thykier |
| Marketing Manager | Chris Carr |
| Illustrator | Michael Johnson |
| Illustrator | Kristian Clayton |
| Illustrator | Rob Clayton |
| Illustrator | Brian Cronin |
| Illustrator | Sara Fanelli |
| Account Manager | Caspar Thykier |