Absolut - "It's In our Spirit"

BBH Singapore

BBH Singapore Singapore, Singapore

Awards

23805

Brand: Absolut
Country: Singapore

Advertiser: The Absolut Company

Title	It's In our Spirit
Agency	BBH Singapore
Campaign	It's In our Spirit: #togetherIRL
Advertiser	The Absolut Company
Brand	Absolut
Date of First Broadcast/Publication	2020 / 11
Business Sector	Spirits, Fortified Wines
Story	It’s a story of 4 protagonists - Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer - who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.
Philosophy	Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
Media Type	Web Film
Length	139 seconds
Production Company	Stink Films
Chief Creative Officer	Tad Greenough
MUSIC Artist	Efterklang .
Advertising Manager	Sina Neubrandt
Creative Director	Nikhil Panjwani
Creative Director	Gaston Soto
Advertising Manager	Charl Bassil
Advertising Manager	Filip Kiisk
Advertising Manager	Ylva Lundberg
Advertising Manager	Maxime Henain
Advertising Manager	Oscar Danielsson
Advertising Manager	Hedda Helgesen
Management	Joakim Borgström
Management	Adam Arnold
Management	Sascha Kuntze
Management	Sid Tuli
Creative Team	Stephanie Gwee
Creative Team	Sid Lim
Creative Team	Avril Chua
Business Leader	Lynette Chua
Business Leader	Grace Lee
Business Leader	Alicia Tiong
Business Leader	Paisley Wright
Business Leader	Fran Suffling
Business Leader	Marina Atanassova
Business Leader	Lauren Gillies
Strategist	Lilli English
Strategist	Faraaz Marghoob
Strategist	Aarohi Dhir
Agency Producer	Chong Wendi
Production Company	Black Sheep Studios
Animation/3D	Psyop
Director	Todd Mueller
Director	Kylie Matulick
Production Company Producer	Joe Maggiore
Production Company Producer	My Linh Truong
Production Company Producer	Noah Goldsmith
Production Company Producer	Andrea Panda
Production Company Producer	Michael Schlenker
Photographer	GL Askew II
Photographer	Conor McDonnell
Photographer	Sean-Marc Lee