Kylie Matulick
Director at Psyop
Wellington, New Zealand
TitleIt's In our Spirit
Agency
Campaign It's In our Spirit: #togetherIRL
Advertiser The Absolut Company
Brand Absolut
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story It’s a story of 4 protagonists - Tessa Thompson, American actress, MNEK, British musician, Ricki Ortiz, online gaming star, and Jolin Tsai, Taiwanese singer - who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality - because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.
Philosophy Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being #togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.
Media Type Web Film
Length
Chief Creative Officer
MUSIC Artist
Advertising Manager
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Management
Management
Management
Management
Creative Team
Creative Team
Creative Team
Business Leader
Business Leader
Business Leader
Business Leader
Business Leader
Business Leader
Business Leader
Strategist
Strategist Faraaz Marghoob
Strategist
Agency Producer
Production Company
Animation/3D
Director
Director
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company
Photographer
Photographer
Photographer

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