Andrea Siqueira

Andrea Siqueira

Executive Creative Director at BETC São Paulo
São Paulo, Brazil

About me

One of the Jury Members of Creative Ecommerce Category at Cannes Lions Festival of Creativity 2018, Andrea Siqueira is now the New Executive Creative Director at BETC Sao Paulo.

Andrea and Erh Ray, Creative CEO and founder of BETC Sao Paulo, met at DM9DDB when Andrea was in the beginning of her carreer.

At DM9, she won her first Cannes Lions, D&ADs, Clios, among some of the best international awards. Then, she moved to JWT, as a senior copywriter, to work on Ford creative account and Unilever. A year later she became creative director for Unilever, Nestle, Nokia and Johnson&Johnson. At JWT, she also accumulated international experience leading creative projects for US and Europe.

With the experience of a big international agency, Andrea moved to be the creative director of Africa Zero, a DDB Brazilian agency start-up, which she helped to build, in 3 years, from 0 to 14 clients.

Before joining BETC Sao Paulo, Andrea was the Executive Creative Director of Isobar Brazil, a global, full-service, digital native agency, part of Dentsu Aegis Network for almost 3 years. There, she worked as an integrated agency for great clients such as Walmart, Samsung, Lego and Azul Airlines.
Along her career, Andrea could experience both traditional networks and digital agencies and her work has been awarded at Cannes, D&AD, Clio, Clio Sports, Fiap, NY Festival, and almost every important award in the Brazilian advertising market.

Andrea has also served as President of Innovation Jury at El Ojo de IberoAmerica 2017, and as Jury member at the D&AD Festival, One Show Festival, Clio Festival, Wave Festival and all major local festivals.

She has 2 kids that wait for her everyday to read a story before bedtime


Executive Creative Director
São Paulo, Brazil
July 2018 - Present (3 years 10 months)
Executive Creative Director
São Paulo, Brazil
April 2016 - June 2018 (2 years 2 months)
Senior Copywriter
São Paulo, Brazil
2003 - 2007 (4 years)
My responsibilities include creating campaigns for Ford Company, Nokia, Unilever, Bayer, Johnson and Johnson, HSBC and Nestlé.
Concepteur / rédacteur
São Paulo, Brazil
1998 - 2003 (5 years)
Worked for Itaú Bank, Honda, Budweiser, Guaraná Antarctica, Iguatemi Mall, Blockbuster DVD shop.


Master in advertising

1996 (1 year)

Graduação em Comunicação Social, Publicidade e Marketing

1992 - 1995 (3 years)

Curso de Direito não concluído

1991 - 1993 (2 years)
Major in law

1971 - 1991 (20 years)

Other professional activities

The Art Of Creativity Awards, New York

Awards Jury Member
August 2017 - August 2017 ()

El Ojo de Iberoamerica Festival

President of Innovation Jury 2017
2017 (1 year)

D&AD Awards, London

Awards Jury Member
April 2017 - April 2017 ()

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