|Title||The Passage - The Vampire Poster|
|Agency||BETC São Paulo|
|Date of First Broadcast/Publication|
|Business Sector||TV/Radio Programs & Stations|
|Philosophy||FOX Channel launched the series The Passage. It tells the story of a virus that turns people into vampires and could bring about the end of the human race. To promote the first season of the series, the channel partnered with BETC/Havas in an action that created special posters that are vulnerable to sunlight. The pieces were put up at night on the streets of São Paulo. At daybreak, when the first rays of sunlight hit the poster, the paper would begin to burn until it turned to ashes. Just like vampires. Check out the video: https://youtu.be/8eKkPN6imE8 The effect was made possible thanks to the creation of a flammable paint made from a mixture of special paint, potassium permanganate ( KMnO4), and sulfuric acid ( H2SO4), which was applied to the back of the posters. As soon it came into contact with sunlight, the paper would begin to combust, catching fire immediately.|
|Creative Director||Laura Azevedo|
|Creative Director||Alexandre Kazuo|
|Creative Director||Lucas Ribeiro|
|Creation||Gustavo Guives leal|
|Brand & Business||Giovana Degen|
|Brand & Business||CAMILA STEIMAN|
|Channels & Engagement||Carlinha Gagliardi|
|Channels & Engagement||RICARDO XAVIER|
|Communication Head||Camila Nakagawa|
|Integrated Production Directors||Mariane Goebel|
|Integrated Production Directors||Anna Luisa Ferraz|
|Film Production||Anna Luisa Ferraz|
|Film Production||STELA VIOLA|
|Film Production Company||Damasco Filmes|
|Photography Direction||Danilo Mantovani|
|Executive Production||Marcelo Monteiro|
|Executive Production||Carlos Righi|
|Production Company Account||Felipe Silvani|
|Motion/Visual Effects||BRENO AMORIM|
|Audio Production||Canja Audio Culture|
|Graphic Producion||GILMAR TADEU DE SOUZA|
|Graphic Producion||Carlos Valeriano|
|Scenographic/Effects Producion||FOCOS PRODUÇÃO, CENOGRAFIA|
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