Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, Brazil
TitleThe Passage - The Vampire Poster
Agency
Campaign The Passage
Advertiser FOX Channel
Brand FOX Channel
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Philosophy FOX Channel launched the series The Passage. It tells the story of a virus that turns people into vampires and could bring about the end of the human race. To promote the first season of the series, the channel partnered with BETC/Havas in an action that created special posters that are vulnerable to sunlight. The pieces were put up at night on the streets of São Paulo. At daybreak, when the first rays of sunlight hit the poster, the paper would begin to burn until it turned to ashes. Just like vampires. Check out the video: https://youtu.be/8eKkPN6imE8 The effect was made possible thanks to the creation of a flammable paint made from a mixture of special paint, potassium permanganate ( KMnO4), and sulfuric acid ( H2SO4), which was applied to the back of the posters. As soon it came into contact with sunlight, the paper would begin to combust, catching fire immediately.
Media Type Television
Length
CCO
ECD
Creative Director
Creative Director
Creative Director
Creation
Creation
Tipography
Brand & Business
Brand & Business
Channels & Engagement
Channels & Engagement
Communication Head
Integrated Production Directors
Integrated Production Directors
Film Production
Film Production
Film Production Company
Direction
Photography Direction
Executive Production
Executive Production
Production Company Account
Motion/Visual Effects
Audio Production
Graphic Producion
Graphic Producion
Scenographic/Effects Producion
Advertiser
Advertiser
Advertiser

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