Andrea Siqueira
Executive Creative Director at BETC São Paulo
São Paulo, Brazil
Title#HerSheGallery
Agency
Campaign #HerSheGallery
Advertiser The Hershey Company
Brand Hershey's
Date of First Broadcast/Publication
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Strategist
Strategist
Strategist
Strategist
Strategist
Strategist
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Photographer
3D Producer
Editor
Sound Production
Account Manager
Account Manager
Coordinator
Coordinator
Sound Designer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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