|Agency||BETC São Paulo|
|Advertiser||The Hershey Company|
|Date of First Broadcast/Publication|
|Business Sector||Chocolate, Bars, Candies, Chewing-Gum|
|Story||For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.|
|Media Type||Case Study|
|Chief Creative Officer||Erh Ray|
|Executive Creative Director||Andrea Siqueira|
|Creative Director||Andrea Siqueira|
|Creative Director||Gabriel Sotero|
|Creative Director||Murilo Melo|
|Creative Team||André Batista|
|Creative Team||Diego Canhisares|
|Creative Team||Fernanda "Peka" Campos|
|Creative Team||James Döring|
|Creative Team||Milena Cabral|
|Creative Team||Rodrigo Casanovas|
|Account Manager||Fernanda Modena|
|Account Manager||Izabel Petegrosso|
|Account Manager||Renan Santos|
|Production Company Producer||Anna Luisa Ferraz|
|Production Company Producer||Andrea Carmassi|
|Production Company Producer||Bruna Mendez|
|Production Company Producer||Camila Lordelo|
|Production Company Producer||Luiza Mussnich|
|3D Producer||Origolab Studios|
|Account Manager||Kiki Eisenbraun|
|Account Manager||Sabrina Geraissate|
|Sound Designer||Maria Fernanda Galetti|
|Advertising Manager||Marcel Sacco|
|Advertising Manager||Emerson Cação|
|Advertising Manager||Rodrigo Campos|
|Advertising Manager||Larissa Schreiner|
|Advertising Manager||Ana Fontes|
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