My Latest Work
SEE ALL WORKThe Unknown Face
The Social Dishwashing
Libé des réfugiés
Diesel Jogg Jeans Responsive Lookbook
About me
Farid is co-founder and CEO of FF GROUP, the first french independent digital creative group, focus on 3 expertise : Social Media, Content, Tech. FF GROUP is based in Paris, Shanghai and Beijing. Farid Mokart made his career in France, UK, US and China. Farid has served as Jury in many festivals, including Cannes Lions and D&AD. Aside from advertising, he is also a board member of progressive Think Tank “Terra Nova”, and “One Tuesday” Entrepreneurial Digital Network.
Sector Experience
- Museums & Monuments
- Cleaning Products, Soaps, Detergents
- Newspapers, Magazines, Books
- Clothing
- TV/Radio Programs & Stations
- Others
- Sportswear
- Sport Cars
- Apparel, Fashion & Footwear
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Soft Drinks, Tonics
- Credit Cards
- Designer Clothing
- Jewelry
- Creams, Lotions, Milks, Tonics, Makeup Removers
- Outdoor Sports & Athletics
- Women's Clothing
- Banking & Financial Services, Investments, Stock Brokers
- Leisure & Sport Equipment
- Food
- Non-Alcoholic
- Water Sports
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Corporate Communication
- Alcoholic
- Cars
- Bicycles
- Diet meals
- Coupes & Convertibles
- Perfumes
- Charities, Foundations, Volunteers
- Biscuits, Bread, Crispbread
- Edible Oils
- Fruit Juices & Drinks
- Fragrances, Perfumes & Toilet Waters
Awards
- 2020 EFFIE France
- 2020 Grand Prix du Brand Content
- 2019 Epica Awards
- 2019 Grand Prix Stratégies du Brand Content
- 2019 CLIO Awards
- 2019 Grand Prix Stratégies de la Publicité
- 2018 The New York Festivals Advertising Awards
- 2018 The One Show
- 2017 Grand Prix Stratégies de la Publicité
- 2017 LIA
- 2017 CLIO Awards
- 2017 Epica Awards
- 2017 Cristal Media & ADvertising Summit
- 2017 Cannes Lions International Festival of Creativity
- 2017 Grand Prix Stratégies du Brand Content
- 2017 Eurobest
- 2017 Spikes Asia
- 2017 D&AD Awards
- 2016 Epica Awards
- 2016 ADFEST
- 2016 EFFIE France
- 2016 Cannes Lions International Festival of Creativity
- 2016 Spikes Asia
- 2016 Cristal Media & ADvertising Summit
- 2016 World Luxury Award
- 2016 CLIO Awards
- 2015 ADFEST
- 2015 World Luxury Award
- 2015 Cristal Media & ADvertising Summit
- 2015 Spikes Asia
- 2015 CLIO Awards
- 2015 Grand Prix des Médias
- 2015 LIA
- 2014 Grand Prix Stratégies du Brand Content
- 2014 World Luxury Award
- 2014 GRAND PRIX DES STRATEGIES DES RELATIONS PUBLICS
- 2014 Epica Awards
- 2014 Facebook Studio Awards
- 2014 Grand Prix de la Presse Magazine 2013
- 2014 ADFEST
- 2014 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2014 Prix de l'Excellence Marketing ADETEM
- 2013 CRESTA
- 2013 Grand Prix de la Publicité Presse Magazine
- 2013 FWA
- 2013 Golden Award of Montreux
- 2013 Epica Awards
- 2013 Grand Prix Stratégies du Marketing du Sport
- 2013 The Midas Awards®
- 2013 Cristal Media & ADvertising Summit
- 2013 CLIO Awards
- 2013 Cannes Lions International Festival of Creativity
- 2013 The LOVIE Awards
- 2013 French Design Index
- 2013 AWWWARDS
- 2013 EFFIE France
- 2012 Golden Award of Montreux
- 2012 The New York Festivals Advertising Awards
- 2012 Epica Awards
- 2012 Grand Prix de la Publicité Presse Magazine
- 2012 CRESTA
- 2012 Cristal Media & ADvertising Summit
- 2012 LIA
- 2012 Kinsale Shark Advertising Festival
- 2012 Eurobest
- 2012 CLIO Awards
- 2011 Cristal Media & ADvertising Summit
- 2011 Epica Awards
- 2011 Eurobest
- 2011 Golden Award of Montreux
- 2011 Cannes Lions International Festival of Creativity
- 2011 Grand Prix de la Publicité Presse Magazine
- 2011 World Luxury Award
- 2011 The New York Festivals Advertising Awards
- 2010 Epica Awards
- 2010 Eurobest
- 2010 World Luxury Award
- 2010 ACT Responsible Tributes
- 2010 The New York Festivals Advertising Awards
- 2010 LIA
- 2010 Cannes Lions International Festival of Creativity
- 2009 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2009 Epica Awards
- 2009 World Luxury Award
- 2009 EFFIE France
- 2009 Eurobest
- 2009 Cannes Lions International Festival of Creativity
- 2009 Grand Prix de la Publicité Presse Magazine
- 2008 Cristal Media & ADvertising Summit
People I worked with
Feng Huang
Partner / Manager / Executive Creative Director
FF Shanghai
Emmanuel Ferry
Managing Director
Ogilvy & Mather, Paris
Giorgio Presca
Advertiser's Supervisor
VF Corporation
Julien Boulard
Art Director
FRED & FARID
Nathalie Chopra
Head of International Marketing Development
DEVIALET
My Work
SEE ALL WORKPolluted Drawing
- BRAND:
- CCTV
- AGENCY:
- FRED & FARID Shanghai
#NaissanceDunPoulainEnDirect
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Treasure Today
- BRAND:
- MEMORIESLAB
- AGENCY:
- FRED & FARID
Great Warm-Up Cup
- BRAND:
- The North Face
- AGENCY:
- FRED & FARID Shanghai
#24SOCIALRACE
- BRAND:
- Porsche (China) Motors LTD
- AGENCY:
- FRED & FARID Shanghai
MY NAME
- BRAND:
- CCTV
- AGENCY:
- FRED & FARID Shanghai
Digital Peekaboo
- BRAND:
- Bonpoint Children Clothings
- AGENCY:
- FRED & FARID Shanghai
Upgrade Challenge
- BRAND:
- Air France
- AGENCY:
- FRED & FARID Shanghai
Stay Alive
- BRAND:
- Orangina
- AGENCY:
- FRED & FARID
Positions
Diesel Jogg Jeans Responsive Lookbook
- BRAND:
- Diesel
- AGENCY:
- FRED & FARID Shanghai
Polluted Drawing
- BRAND:
- CCTV
- AGENCY:
- FRED & FARID Shanghai
Great Warm-Up Cup
- BRAND:
- The North Face
- AGENCY:
- FRED & FARID Shanghai
#24SOCIALRACE
- BRAND:
- Porsche (China) Motors LTD
- AGENCY:
- FRED & FARID Shanghai
MY NAME
- BRAND:
- CCTV
- AGENCY:
- FRED & FARID Shanghai
Digital Peekaboo
- BRAND:
- Bonpoint Children Clothings
- AGENCY:
- FRED & FARID Shanghai
Upgrade Challenge
- BRAND:
- Air France
- AGENCY:
- FRED & FARID Shanghai
Social Striptease
- BRAND:
- Vicomte A.
- AGENCY:
- FRED & FARID Shanghai
Élysée
- BRAND:
- ShangXia
- AGENCY:
- FRED & FARID Shanghai
Baby Qilin
- BRAND:
- Qeelin
- AGENCY:
- FRED & FARID Shanghai
- BRAND:
- Porsche China
- AGENCY:
- FRED & FARID Shanghai
Numbers
- BRAND:
- Porsche China
- AGENCY:
- FRED & FARID Shanghai
Glam-Dog
- BRAND:
- Glamour Sales
- AGENCY:
- FRED & FARID Shanghai
Crazy Sales
- BRAND:
- Glamour Sales
- AGENCY:
- FRED & FARID Shanghai
Hijack
- BRAND:
- Garnier
- AGENCY:
- FRED & FARID Shanghai
- 2017 Cristal Media & ADvertising Summit
- 2017 CLIO Awards
- 2017 Spikes Asia
- 2016 Epica Awards
- 2016 ADFEST
- 2016 Cristal Media & ADvertising Summit
- 2016 World Luxury Award
- 2015 ADFEST
- 2015 Cristal Media & ADvertising Summit
- 2015 Spikes Asia
- 2015 CLIO Awards
- 2015 LIA
- 2014 World Luxury Award
- 2014 GRAND PRIX DES STRATEGIES DES RELATIONS PUBLICS
- 2014 Facebook Studio Awards
- 2014 ADFEST
- 2014 AME Awards (Advertising Marketing Effectiveness ) - New York Festivals
- 2014 Prix de l'Excellence Marketing ADETEM
- 2013 French Design Index
- 2013 AWWWARDS
Executive Creative Officers
Paris, France
2011 - Present (13 years 3 months)
#NaissanceDunPoulainEnDirect
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Be one with the horse
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Wezzoo Mobile App
- BRAND:
- Wezzoo
- AGENCY:
- FRED & FARID
BonjourBonjour Mobile App
- BRAND:
- BonjourBonjour
- AGENCY:
- FRED & FARID
AmouRugby
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
B'Coool experience
- BRAND:
- B'Twin
- AGENCY:
- FRED & FARID
25 years (Film)
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
25 years
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
25 years (Fb)
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
Treat Yourself Better 7
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 6
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 5
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 4
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 3
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 2
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 1
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Co-Founders Co-Presidents and Executive Creative Directors
Paris, France
2007 - Present (17 years 3 months)
The Unknown Face
- BRAND:
- Historial de la Grande Guerre
- AGENCY:
- FRED & FARID Paris
The Social Dishwashing
- BRAND:
- Mapa Spontex
- AGENCY:
- FRED & FARID Paris
Treasure Today
- BRAND:
- MEMORIESLAB
- AGENCY:
- FRED & FARID
- 2020 EFFIE France
- 2020 Grand Prix du Brand Content
- 2019 Epica Awards
- 2019 Grand Prix Stratégies du Brand Content
- 2019 CLIO Awards
- 2019 Grand Prix Stratégies de la Publicité
- 2017 CLIO Awards
- 2016 Cannes Lions International Festival of Creativity
- 2016 Spikes Asia
- 2016 CLIO Awards
- 2015 World Luxury Award
Copywriters & Art Directors
San Francisco, United States
2002 - 2005 (3 years)
Libé des réfugiés
- BRAND:
- Libération
- AGENCY:
- FRED & FARID
Stay Alive
- BRAND:
- Orangina
- AGENCY:
- FRED & FARID
#BRDG
- BRAND:
- Fred & Farid Group
- AGENCY:
- FRED & FARID
Since 25 years, for the love of rugby
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
The Antifoot Can
- BRAND:
- Orangina Miss O!
- AGENCY:
- FRED & FARID
Money Exchange
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
The Cover Motion
- BRAND:
- Quechua
- AGENCY:
- FRED & FARID
Hugs
- BRAND:
- Oxelo
- AGENCY:
- FRED & FARID
Foodboard
- BRAND:
- Lesieur
- AGENCY:
- FRED & FARID
La Redoute x Vine
- BRAND:
- La Redoute
- AGENCY:
- FRED & FARID
Kalenji Experience 2012: Australia
- BRAND:
- Kalenji
- AGENCY:
- FRED & FARID
Feel Beautiful
- BRAND:
- Domyos
- AGENCY:
- FRED & FARID
The Antifoot Can
- BRAND:
- Orangina
- AGENCY:
- FRED & FARID
Attraction by Kathryn Bigelow
- BRAND:
- Schweppes
- AGENCY:
- FRED & FARID
Money Exchange
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
Behind the Scenes
- BRAND:
- Orangina
- AGENCY:
- FRED & FARID
- 2018 The New York Festivals Advertising Awards
- 2018 The One Show
- 2017 Grand Prix Stratégies de la Publicité
- 2017 LIA
- 2017 CLIO Awards
- 2017 Epica Awards
- 2017 Cannes Lions International Festival of Creativity
- 2017 Grand Prix Stratégies du Brand Content
- 2017 Eurobest
- 2017 D&AD Awards
- 2014 Grand Prix Stratégies du Brand Content
- 2014 Grand Prix de la Presse Magazine 2013
- 2013 CRESTA
- 2013 Grand Prix de la Publicité Presse Magazine
- 2013 Golden Award of Montreux
- 2013 Epica Awards
- 2013 Grand Prix Stratégies du Marketing du Sport
- 2013 The Midas Awards®
- 2013 Cristal Media & ADvertising Summit
- 2013 CLIO Awards
- 2013 Cannes Lions International Festival of Creativity
- 2013 The LOVIE Awards
- 2013 EFFIE France
- 2012 Golden Award of Montreux
- 2012 The New York Festivals Advertising Awards
- 2012 Epica Awards
- 2012 Grand Prix de la Publicité Presse Magazine
- 2012 CRESTA
- 2012 Cristal Media & ADvertising Summit
- 2012 LIA
- 2012 Kinsale Shark Advertising Festival
- 2012 Eurobest
- 2012 CLIO Awards
- 2011 Cristal Media & ADvertising Summit
- 2011 Epica Awards
- 2011 Eurobest
- 2011 Golden Award of Montreux
- 2011 Cannes Lions International Festival of Creativity
- 2011 Grand Prix de la Publicité Presse Magazine
- 2011 World Luxury Award
- 2011 The New York Festivals Advertising Awards
- 2010 Epica Awards
- 2010 Eurobest
- 2010 World Luxury Award
- 2010 ACT Responsible Tributes
- 2010 LIA
- 2010 Cannes Lions International Festival of Creativity
- 2009 International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile
- 2009 Epica Awards
- 2009 World Luxury Award
- 2009 EFFIE France
- 2009 Eurobest
- 2009 Cannes Lions International Festival of Creativity
- 2009 Grand Prix de la Publicité Presse Magazine
- 2008 Cristal Media & ADvertising Summit
#NaissanceDunPoulainEnDirect
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Be one with the horse
- BRAND:
- Equidia
- AGENCY:
- FRED & FARID
Wezzoo Mobile App
- BRAND:
- Wezzoo
- AGENCY:
- FRED & FARID
BonjourBonjour Mobile App
- BRAND:
- BonjourBonjour
- AGENCY:
- FRED & FARID
AmouRugby
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
B'Coool experience
- BRAND:
- B'Twin
- AGENCY:
- FRED & FARID
25 years (Film)
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
25 years
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
25 years (Fb)
- BRAND:
- Société Générale
- AGENCY:
- FRED & FARID
Treat Yourself Better 7
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 6
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 5
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 4
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 3
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 2
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
Treat Yourself Better 1
- BRAND:
- Weight Watchers
- AGENCY:
- FRED & FARID
The Unknown Face
- BRAND:
- Historial de la Grande Guerre
- AGENCY:
- FRED & FARID Paris
The Social Dishwashing
- BRAND:
- Mapa Spontex
- AGENCY:
- FRED & FARID Paris