| Title | Honda Grrr Game |
| Agency | unit9 |
| Campaign | Grrr - Honda |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Posted | June 2005 |
| Product | Diesel |
| Business Sector | Automotive Accessories & Services |
| Story | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
| Media Type | Digital |
| Market | United Kingdom |
| More Information | www.unit9.com/grrrgame/ |
| Creative Director | Tony Davidson |
| Creative Director | Kim Papworth |
| Art Director | Sean Thompson |
| Copywriter | Sean Thompson |
| Designer | Katharina Leuzinger |
| Technical Director | David Yates Buckley |
| Producer | Charlie Tinson |
| Producer | Piero Frescobaldi |