To escape his architectural background, Alessandro found shelter in advertising.
He started in a small creative firm based in La Spezia and after few years of pushing the boundaries of traditional advertising, he landed in the digital world where he can try new things and give more room to his creativity.
He worked for 3 years in Full-Six - Seven Inferentia as Creative Director.
In 2004 he created his own web agency: Fishouse.net that rapidly became a landmark in the Italian creative advertisement.
In 2006 he arrived at Saatchi & Saatchi Italy where he started the interactive department, and with his creative guidance Saatchi & Saatchi Italy ranks 18th worldwide interactive agency (Source: The Big Won) and the First in Italy.
In 2009 he became Creative Director at Saatchi & Saatchi Italy where he focused once again on ATL, with a strong preference for integrated campaigns in which he can successfully use all his talents and cultural background.
He is one of the most awarded Italian Creative Director with dozens of victories at the Art Director Club Italy and Cannes Lions. He also received recognitions in all the most important international awards.
He took part as juror at the Cannes Lions Festival, Art Director Club Italy, Art Director Club Europe, Cristal Festival.