|Campaign||The Bond Phone has arrived|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephone & tablets|
|Problem|| The new Xperia smartphone is the official phone of James Bond in the upcoming 23rd installment of the Bond series Skyfall.|
BRIEF: to celebrate Sony Mobile's partnership with Skyfall and launch the Bond Phone
|Media Type||Television & Cinema|
|Market||Mexico, United States, France, Germany, United Kingdom|
|Post Production||Smoke & Mirrors|
|Editing Company||Whitehouse Post|
|Audio Post Production||Grand Central Sound Studios|
|Production Company||Ridley Scott Associates|
|Account Planner||Sam Noble|
|Art Director||Simon Mannion|
|Executive Creative Director||Shaun McIlrath|
|Advertising Manager||Richard Dorman|
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