| Title | Futures |
| Agency | Wieden+Kennedy |
| Campaign | Why let drink decide - COI |
| Advertiser | Central Office of Information |
| Brand | Department for Children, Schools & Families |
| Posted | January 2010 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Problem | The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol |
| Media Type | Television |
| Market | United Kingdom |
| Sound | Wave Studios |
| Executive Creative Director | Tony Davidson |
| Executive Creative Director | Kim Papworth |
| Creative Team | Paul Jordan |
| Creative Team | Angus Macadam |
| Director | Walter Stern |
| Production Company | Academy Films |
| Producer | Lucy Gossage |
| Account Director | Emma Marsland |
| Editor | Sam Rice-Edwards |
| Post Production | The Mill London |
| Sound | Parv Thind |
| Advertising Manager | Ben Catford |
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