| Title | Tinny |
| Agency | Grey Worldwide New Zealand |
| Campaign | Tinny |
| Advertiser | Odyssey House |
| Brand | Odyssey House |
| Posted | June 2003 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Get on with it, not out of it. |
| Story | At The Big Day Out Music Festival, authentic looking 'tinnies' (that usually contain marijuana) were handed out to concert goers. |
| Philosophy | To hand out the details of Odyssey House to unsuspecting concert goers, thinking that they were being offered marijuana. |
| Problem | To raise awareness of the Odyssey House drug rehabilitation programme. |
| Media Type | Direct Marketing |
| Market | New Zealand |
| Creative Director | Matt Shirtcliffe |
| Art Director | Louise Studholme |
| Copywriter | Kate Benton |
| Account Director | Louise Studholme |
| Account Director | Kate Benton |
More Work
SEE ALLBruised Mannequins
- BRAND:
- Women's Refuge
- AGENCY:
- Saatchi & Saatchi New Zealand