Title | Lucky |
Agency | AMV BBDO |
Campaign | Lucky |
Advertiser | Department for Transport |
Brand | DfT |
Date of First Broadcast/Publication | 2005 / 1 |
Product | Road Safety |
Business Sector | Road Safety |
Story | A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Creative Director | Nigel Roberts |
Creative Director | Paul Belford |
Copywriter | Mary Wear |
Art Director | Andy McKay |
Agency Producer | Trish Russell |
Production Company | Academy Films |
Director | Walter Stern |
Producer | Laura Kaufman |
Music | Mark Revell |