|Agency||Saatchi & Saatchi New York|
|Business Sector||Human Rights|
|Tagline||Don’t let human rights violations by the Chinese government give China a bad name.|
|Philosophy||Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china.|
|Creative Director||Josh Rubin|
|Creative Director||Jason Musante|
|Art Director||Michael Arguello|
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