|Title||Make Your Favorite Cold Drinks|
|Agency||Havas New York|
|Date of First Broadcast/Publication|
|Business Sector||Small Appliances & Home Accessories|
|Story|| Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. |
The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube.
“Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.”
|Group Executive Creative Director||Israel Garber|
|Group Executive Creative Director||Jason Musante|
|Executive Creative Director||Dustin Duke|
|Executive Creative Director||Jon Wagner|
|Co-Head of Production||Sylvain Tron|
|Executive Producer||Deepa Joshi|
|Junior Producer||Christina Leprine|
|Account Director||Laura Dartnell|
|Account Director||Laure Ayel|
|Account Executive||Alex Zubak|
|Chief Strategy Officer||Tim Maleeny|
|Head Of Planning||Dana Ewing|
|Strategy Director||Alla Gonopolsky|
|Strategy Director||Maggie Windsor Gross|
|Strategy Director||Neil Kumar|
|Production Company||Brand New School|
|Managing Partner||Devin Brook|
|Visual Effects Supervisor||Mark French|
|Line Producer||David Wolfson|
|Post Production||Brand New School|
|Creative Director, Brand New School||CHRIS DOOLEY|
|Designer||Morten Kühl Christensen|
|CG Supervisor||Russ Wootton|
|3D Graphics||Morten Kühl Christensen|
|3D Graphics||Dan Bradham|
|3D Graphics||Jeff Bryson|
|3D Graphics||Shane Csontos-Popko|
|Flame Artist||Mark French|
|Flame Artist||Kirk Balden|
|Storyboard Artist||Ryan Beckwith|
|Assistant Editor||Tyler Byrnes|
|Head of Production||Julie Shevach|
|Supervising Producer||Suzanne Potashnick|
|Director of Photography (DOP)||Jimmy Matlosz|
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