Title | Luca |
Agency | MullenLowe Italy |
Campaign | Luca |
Advertiser | Coop |
Brand | Coop |
Posted | August 2002 |
Product | Supermarket |
Business Sector | Department Stores, Supermarkets |
Story | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
Media Type | Television |
Length | |
Creative Director | Aldo Cernuto |
Creative Director | Roberto Pizzigoni |
Copywriter | Dario Alesani |
Art Director | Umberto Mauri |
Production Company | Film Master |
Director | Agostino Panini |