Feargal Ballance
Creative Partner at adam&eveDDB
London, United Kingdom
TitleBecoming Beckham
Campaign Becoming Beckham
Advertiser H&M
Brand H&M
PostedApril 2016
Business Sector Others
Story In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Media Type Case Study
Production Company Producer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Account Director
Agency Producer
Managing Director
Production Assistant
Production Assistant
Production Company Producer
Assistant Editor
Assistant Editor
Post Production
Post Production The Mill
Lead VFX
Lead VFX The Mill
Sound Designer
Sound Designer Factory Studios
Creative Director
Project Manager
Head of Marketing

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