|Story||In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.|
|Media Type||Case Study|
|Production Company Producer||Sonny London|
|Editor||Marshall Street Editors|
|Chief Creative Officer||Ben Priest|
|Executive Creative Director||Ben Tollett|
|Executive Creative Director||Richard Brim|
|Art Director||Feargal Ballance|
|Account Director||James Rowe|
|Agency Producer||Ben Sharpe|
|Managing Director||Tammy Einav|
|Production Assistant||Jimena Seoane|
|Production Assistant||Anthony Falco|
|Production Company Producer||Alicia Richards|
|Assistant Editor||Matthew Pochettino|
|Assistant Editor||Phil Hignett|
|Post Production||Justin Stiebel|
|Post Production||The Mill|
|Lead VFX||Jonathan Westley|
|Lead VFX||The Mill|
|Sound Designer||Anthony Moore|
|Sound Designer||Factory Studios|
|Creative Director||Erik Zetterberg (H&M)|
|Project Manager||Fia Ingman (H&M)|
|Head of Marketing||Daniel Hermann (H&M)|
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