Feargal Ballance
Creative Partner at adam&eveDDB
London, United Kingdom
TitleBy Your Side
Campaign By Your Side
Advertiser Lloyds Banking Group
Brand Lloyds Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story The campaign shows how Lloyds Bank has been by the side of their customers through changesof every kind over the last 250 years: changes in the way British people live, changes in the wayBritish people work, and upheavals like the Industrial Revolution which changed our place in theworld.Featuring the iconic black horse, the commercial takes us on a journey through Britain, from thedramatic landscapes of the Brecon Beacons to the residential streets of Stoke.The music track is a cover of the song ‘Praise you’ by Camille Yarborough, famously sampled byFatboy Slim. It was recorded by up-and-coming artist Hannah Grace and the LondonContemporary Voices Choir. This song exemplifies the changes Britain has been through andpraises the British public as they continue to look to the future.The campaign launches on Saturday 8th April and will run in TV, digital, print, outdoor and socialmedia.Mat Goff, joint CEO at adam&eveDDB, says: "This new chapter in our Lloyds Bank campaigncelebrates the resilience of the British people through times of change and shows the strength andpermanence of the iconic black horse.”Neil Davies, Executive Creative Director at The Mill says ‘We were thrilled to be able to work withadam&eveDDB again on the latest Lloyds Bank campaign featuring the iconic black horse. It looksabsolutely stunning and, as always, it was a pleasure to work alongside Frederic Planchon and AcademyFilms.’Catherine Kehoe, Managing Director Group Brands and Marketing at Lloyds Bank says: “By YourSide is a natural progression of the For Your Next Steps campaign and shows how we’ll always beby our customers’ sides, giving them the financial confidence to take their next step. The newcommercial is a striking and powerful depiction of our unique place in the lives of British people,and demonstrates our commitment to helping our customers – today and in the future.” 
Media Type Television
Group Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Agency TV Producer
Print Producer
Global Chief Strategic Officer
Account Planner
Account Planner
Business Director
Account Director
Account Director
Account Manager
Account Manager
Account Manager
Media Agency
Media Planner
Media Planner
Production Company
Production Company Producer
Director of Photography (DOP)
Editing Company
Post Production
Post Production
Post Production
3D Lead Artist

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