| Title | Insy Winsy |
| Agency | adam&eveDDB |
| Campaign | Fresh / The Guardian Integrated Campaign |
| Advertiser | Guardian Media Group |
| Brand | Guardian |
| Posted | July 2004 |
| Business Sector | Newspapers, Magazines, Books |
| Story | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
| Philosophy | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
| Problem | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
| Media Type | Radio |
| Length | |
| Market | United Kingdom |
| Art Director | Justin Tindall |
| Art Director | Peter Heyes |
| Art Director | Leslie Ali |
| Art Director | Grant Parker |
| Art Director | Andre Hull |
| Art Director | Matt Joiner |
| Art Director | Feargal Ballance |
| Art Director | Steve Yorke |
| Art Director | Amber Casey |
| Copywriter | Adam Tucker |
| Copywriter | Matt Lee |
| Copywriter | Andrew Fraser |
| Copywriter | Patrick McClelland |
| Copywriter | Lee Sunter |
| Copywriter | Matt Powell-Perry |
| Copywriter | Dylan Harrison |
| Copywriter | Lee Boulton |
| Copywriter | Dan Hubert |
| Photographer | James Day |
| Photographer | Wayne Parker |
| Photographer | Steve Rochford |
| Typographer | Peter Mould |
| Typographer | Kevin Clarke |
| Creative Director | Andrew Fraser |
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