| Title | Shards O' Glass |
| Agency | Arnold |
| Campaign | Shards O' Glass |
| Advertiser | American Legacy Foundation |
| Brand | truth |
| Date of First Broadcast/Publication | 2004 / 2 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?" |
| Problem | This spot was made in collaboration with Crispin Porter + Bogusky, Miami |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Biscuit Filmworks LA |
| Chief Creative Officer | Ron Lawner |
| Group Creative Director | Pete Favat |
| Group Creative Director | Alex Bogusky |
| Creative Director | Tom Adams |
| Creative Director | Roger Baldacci |
| Copywriter | Roger Baldacci |
| Art Director | Pete Favat |
| Agency Producer | Amy Favat |
| Director | Tim Godsall |
| Director of Photography (DOP) | Eric Treml |
| Production Company Producer | Karen O'Brien |
| Editing Company | Cosmo Street |
| Editor | Tom Scherma |
| Special Effects / VFX | Brickyard VFX |
| Sound Design Company | Soundtrack Boston |
| Sound Design Company | Mike Secher |
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