|Title||Don't Think, Know|
|Agency||Leo Burnett Sydney|
|Campaign||You Know with GIO|
|Date of First Broadcast/Publication|
|Philosophy|| When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO.|
These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world.
The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
|Media Type||Outdoor/Out of Home|
|Marketing Manager||Natalie Choules|
|Marketing Manager||Bryony Nickless|
|Planning Director||Graham Alvarez|
|Integrated Producer||Cassie Collin|
|Head of Production||Adrian Jung|
|Group Business Director||Belinda Drew|
|Executive Creative Director||Grant McAloon|
|Executive Creative Director||Vince Lagana|
|Creative Director||Ian Broekhuizen|
|Creative Director||Malcolm Caldwell|
|Business Manager||Lauren McMahon|
|Business Director||Bethany Ryan|
|Voice Over||Shaun Micallef|
|Sound Design||Damian Enemark|
|Post Production House||Alt.vfx|
|Colourist||Caleb De Leon|
|Production Company||Curious Films Limited|
|Executive Producer||Matt Noonan|
|Associate Producer||Kesha Robertson|
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