Malcolm Caldwell
Creative Team at DDB Sydney
Ultimo, Australia
TitleJean and Peter
Campaign You Know with GIO
Advertiser Suncorp Group
Brand GIO
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO. These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world. The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
Media Type Outdoor/Out of Home
Marketing Manager
Marketing Manager
Planning Director
Integrated Producer
Head of Production
Group Business Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Business Manager
Business Director
Media Agency
Voice Over
Sound Design
Music Song Zu
Post Production House
Production Company
Executive Producer
Associate Producer

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