| Title | The Finger |
| Agency | Droga5 |
| Campaign | Quit in Style - YoungGuns Awards |
| Advertiser | YoungGuns International Advertising Award |
| Brand | YoungGuns International Advertising Award |
| Posted | September 2008 |
| Business Sector | Advertising & Communication |
| Story | Droga5, in collaboration with several production companies, has launched the Quit in Style campaign in support of this years Young Guns Awards. The campaign, which includes print and web components, is based on the new Craft in Quitting category, which was conceived by Droga5. Open to any and all creative underdogs regardless of advertising background, this call-for-entries targets junior-level types whod like to cleverly jab their superiors via subversive creative work. The Quit in Style site serves as an ongoing blog archive and, at launch, hosts print/video content developed by anonymous, established directors from around the world. These cheeky pieces are meant to serve as inspiration for potential contributors, who can sign up and post feedback on the work and create new topics of discussion. |
| Media Type | Web Film |
| Length | |
| Creative Team | Matty Burton |
| Creative Team | Cam Blackley |
| Creative Team | Ben Smith |
| Creative Team | Neil McGuirk |
| Interactive Production Company | The Farm |
| Production Company | Guillotine |
| Production Company | 8 Commercials |
| Production Company | Arithmetic |
| Production Company | Southpaw |
| Creative Team | David "Nobby" Nobay |
| Production Company | Hungry Man |
| Production Company | Great Guns |
| Director | Sam Bryant |
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