| Title | Playful Promises - Elizabeth Gaskell |
| Agency | Publicis London |
| Campaign | Playful Promises |
| Advertiser | Playful Promises |
| Brand | Lingerie |
| Posted | November 2015 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | To promote the new range of Playful Promises erotic lingerie in the run up to Valentine’s Day, we sourced genuine quotes from classic literary novels. Read today, these quotes can be seen as risqué and suggestive. Just as the product is made for mischievous minds, the quotes are too. The bold typographic style of each piece reflects a part of the female form. |
| Media Type | |
| Copywriter | Ben Smith |
| Art Director | Dan Kennard |
| Art Director | Design |
| Account Director | Katie Edwards |
| Account Director | Sophie Payne |
| Designer | Dave Stansfield |
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