| Title | Flare |
| Agency | DDB Group Aotearoa |
| Campaign | Coastguard's MayDay Appeal week |
| Advertiser | New Zealand Coastguard |
| Brand | New Zealand Coastguard |
| Posted | July 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | This Time it's the NZ Coastguard Asking for Help |
| Philosophy | New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. |
| Media Type | |
| Executive Creative Director | Toby Talbot |
| Creative Director | Regan Grafton |
| Art Director | Brett Colliver |
| Copywriter | Simone Louis |
| Retoucher | Gordon Moir |
| Photographer | Steve Boniface |
More Work
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- AGENCY:
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