| Title | Save the Children |
| Agency | BBDO Atlanta |
| Campaign | Save the Children |
| Advertiser | Save the Children |
| Brand | Save the Children |
| Posted | June 2003 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Photograph of a pregnant teenager considering the same thought, "My mom is going to kill me" as her unborn child. |
| Philosophy | Insinuate the critical consequence of not using condoms. Show how a condom could have prevented two lives from being destroyed to raise awareness and encourage condom usage. |
| Problem | Many teenagers don't consider condoms much less use them. |
| Media Type | Poster |
| Market | United States |
| Executive Creative Director | Bill Pauls |
| Creative Director | Rich Wakefield |
| Art Director | Jessica Foster |
| Copywriter | Jean Weisman |
| Photographer | Jim Fiscus |
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