Title | The Extraordinary Life and Times of Strawberry |
Agency | Publicis Sapient |
Campaign | Save The Food |
Advertiser | AdCouncil |
Brand | AdCouncil |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | We follow “the extraordinary life” of a strawberry as it’s grown, picked and ends up in a supermarket punnet. On the way, it manages a brief flirtation with a lime. Life gets harder as the strawberry and its companions are bought by a family and end up in the fridge. One of them gets eaten, but the others wait…and wait…until they rot and are thrown in the trash. Wasting food is a waste of water, labour, fuel, money and love. SaveTheFood.com. |
Media Type | Television |
Length | |
Chief Creative Officer | Gary Koepke |
Executive Creative Director | Bill Pauls |
Creative Director | Andrew Goldstein |
Creative Director | Jason Levine |
Creative Director | James Allen |