Bill Pauls
Executive Creative Director at BBDO Atlanta
Atlanta, United States
TitleThe Extraordinary Life and Times of Strawberry
Agency
Campaign Save The Food
Advertiser AdCouncil
Brand AdCouncil
Date of First Broadcast/Publication 2016 / 4
Business Sector Institutional/Public Interest/Non-Profit Org.
Story We follow “the extraordinary life” of a strawberry as it’s grown, picked and ends up in a supermarket punnet. On the way, it manages a brief flirtation with a lime. Life gets harder as the strawberry and its companions are bought by a family and end up in the fridge. One of them gets eaten, but the others wait…and wait…until they rot and are thrown in the trash. Wasting food is a waste of water, labour, fuel, money and love. SaveTheFood.com.
Media Type Television
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director

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