Jim Allen
Flame Artist at Partizan London
London, United Kingdom
TitleTurncoat
Agency
Campaign Turncoat
Advertiser Perfetti Van Melle
Brand Mentos®
Date of First Broadcast/Publication
Product UP2U
Business Sector Chewing-Gum
Story We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”. 
Problem In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you. 
Media Type Television
Production Company
Post Production
Agency Producer
Director of Photography (DOP)
Music
Sound Wave Studio
Sound
Editing Company
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Post Production
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Creative Director
Director
Team Manager
Team Director
Strategic Business Lead
Advertising Manager
Creative Team
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Sound/Music

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