| Title | The Tree |
| Title (original language) | L'Arbre |
| Agency | Leo Burnett Paris |
| Campaign | Krisprolls. Some Like it Rough |
| Advertiser | Costa & CoGroup |
| Brand | Krisprolls |
| Date of First Broadcast/Publication | 2000 / 5 |
| Business Sector | Biscuits, Bread, Crispbread |
| Tagline | Krisprolls, some like it rough |
| Story | A fat man is rubbing his back against a tree. He seems quite happy. Two bears are eating krisprolls next to him. Off Voice. A packet of krisprolls is on a stump. |
| Story (original language) | Un gros homme se frotte le dos contre un arbre. Il a l'air content. Deux ours mangent des krisprolls juste à côté. Voix off. Un paquet de krisprolls est posé sur une souche. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Christophe Coffre |
| Executive Creative Director | Nicolas Taubes |
| Copywriter | Juliette Novak |
| Art Director | Philippe Lafitte |
| Agency Producer | Catherine Guiol |
| Director | John Mc Farlane |
| Production Company | @radical.media |
| Production Company Producer | Guy Péchard |
More Work
SEE ALLPURE XS FOR HER
- BRAND:
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- AGENCY:
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PURE XS
- BRAND:
- Paco Rabanne
- AGENCY:
- Mazarine Mlle Noï