| Title | Melting (70 sec) |
| Agency | Ogilvy Paris |
| Campaign | Melting - Perrier |
| Advertiser | Nestlé |
| Brand | Perrier |
| Posted | November 2009 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Story | Sweltering heat in the city. It is so hot that everything is melting. A young woman is walking around, looking for a way to quench her thirst. As heat gets higher, the quest becomes more and more pressing. The woman finally arrives in a hotel where everything is also melting. She runs up and finally reaches a room where a Perrier bottle stands intact and fresh in thefridge. She tries to catch it but the bottle falls down, rolls on the floor and falls off the balcony. No hesitation : she plunges, finally catches the bottleas she lands on the soft surface of a van melting - and eagerly drinks it. |
| Media Type | Television |
| Creative Director | Thierry Chiumino |
| Copywriter | Luc Chomarat |
| Art Director | Thierry Chiumino |
| Production Company | Irene |
| Director | Frédéric Planchon |
| Agency Producer | Laure Bayle |
| Worldwide Chief Creative Officer | Tham Khai Meng |
More Work
SEE ALLMelting
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Melting (50s)
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Tennis
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Nightclub
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Beach
- BRAND:
- Perrier
- AGENCY:
- Ogilvy Paris
Life in a Bed
- BRAND:
- Epeda
- AGENCY:
- AUSTRALIEGAD