Mike Tunnicliffe

Mike Tunnicliffe

EVP- at Universal Music Group And Brands USA

London, United Kingdom

Summary

A commercially-minded executive with a strong track record, Mike Tunnicliffe is Universal Music Group's first head of Brand Partnerships in the USA. Mike heads Universal Music Group and Brands (UMGB) , a music strategy , partnerships and activation agency inside Universal Music Group, USA. UMGB works closely with all UMG labels, artists, and management to deliver transformational music based marketing solutions, platforms, experiences, and content across all brand categories as well as new revenue opportunities for artists, labels and artists’ brands.

Prior to Joining the Universal Music Group Mike was Chief Growth & Marketing Officer at WPP's GroupM , the worlds largest Media Investment Management business where he had responsibility for major business development and revenue growth across the group.

Prior to joining GroupM in September 2010, Mike spent the previous few years as an entrepreneur developing new businesses at the intersection of brands , entertainment and digital, and as Chief Strategic Officer for a top five global media company, His opinion is frequently sought to help shape the debate on innovation, brands & entertainment – and in particular, partnerships and associations between brands, entertainment properties and new platforms. His multi-faceted background comes with significant hands-on experience across multiple client sectors, having worked in many global regions with multinational clients in financial services, packaged goods, automotive, entertainment and more. He has been a keynote speaker ,chair or panelist at leading advertising and entertainment industry conferences, including MIDEM, MUSEXPO , Advertising Week, The Advertising Clios and many others

He has served on the board of the leading environmental not-for-profit group Rock The Earth, was Vice Chairman of the UK-based National Advertising Benevolent Society, and has been involved in a group of charities that raises money for the care of terminally ill children and teenagers.

People I worked with

Carl Nilsson
Director of Photography
Gangsters
Char Steffes
Account Manager
Fallon London
Jerry Dow
Advertising Manager
United Airlines
James Gilchrist
Agency Producer
Fallon London
Eric Lynne
Director
Partizan London

Positions

EVP- Head of Universal Music Group And Brands USA

Universal Music Group
December 2014 - Present (2 years 5 months)
Mike heads Universal Music Group and Brands (UMGB) , a music strategy , partnerships and activation agency inside Universal Music Group, USA. UMGB works closely with all UMG labels, artists, and management to deliver transformational music based marketing solutions, platforms, experiences, and content across all brand categories as well as new revenue opportunities for artists, labels and artists’ brands.

Global Chief Growth and Marketing Officer

GroupM
New York, United States
September 2010 - December 2014 (4 years 3 months)
Oversight of revenue Growth and Business Development across all GroupM businesses in North America. His responsibilities also included global oversight of marketing, brand positioning and communications of GroupM globally. Mike was instrumental in some of the company’s largest new business wins including NBC Universal ($1 billion) and Nestle USA ($750 million), and he oversaw a three-fold growth in the revenues from its specialist businesses

Principal

SAS Digital/Tuna Music & Consultant to GroupM / Mindshare
February 2007 - August 2010 (3 years 6 months)
Tuna Music works with a number of music/entertainment and brand related businesses, advising on brand-music partnerships, technology and new revenue streams We also create intellectual property , brand experiences and a variety of alternative marketing ideas for clients , brands , artists and events/IP owners.

SAS Digital is a management consultancy that works with entertainment and technology companies , brands, advertising agencies and investors in the above in an advisory capacity , often as an outsourced / interim resource for companies that want world class leadership in marketing , sales and business development

EVP Chief Client Officer

Initiative Worldwide
August 1998 - January 2007 (8 years 5 months)
Held a number of senior global, European and North American management positions for the Interpublic Group’s leading media specialist; Initiative Worldwide,

Headed the company’s relationships with key major multinational clients

Main Board Member responsible for all central functional/operational areas.

CEO and European Director of the network at Western International Media, which was a JV between the agency group Lowe Worldwide, Initiative Media and Western USA.

Also sat on the board of Lowe

Managing Director

Tempus Group/ CIA (CIA Medianetwork)
1990 - 1997 (7 years)
Managing Director of the main UK businesses and a director of CIA European Holdings Ltd & CIA UK Holdings Ltd , which ultimately oversaw all of parent company Tempus Group plc’s 40+ European businesses.
Tempus Group plc , which was listed on the UK stock market was acquired by WPP for £450m

Director

HDM Horner Collis Kirvan
1985 - 1990 (5 years)

Associate Director

Leagas Delaney
1983 - 1984 (1 year)

Media Group Head

Saatchi & Saatchi Advertising
1980 - 1983 (3 years)

Education

Future of Music

Berklee College of Music
2007 (1 year)

Advanced Management Programme

INSEAD
2005 (1 year)

Bramhall High School , Manchester
1972 - 1979 (7 years)

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