Title | The True Adventures Of Chad |
Agency | Mekanism |
Campaign | The True Adventures Of Chad |
Advertiser | Sega |
Brand | Super Monkeyball Deluxe |
Posted | June 2005 |
Product | Video game |
Business Sector | Toys & Games |
Story | Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends |
Media Type | Digital |
Market | United States |
More Information | www.mekanism.com/cannes/sega/ |
Creative Director | Ian Kovalik |
Art Director | Conor McCann |
Copywriter | Kevin Frank |
Copywriter | Pete Caban |
Copywriter | Tommy Means |
Designer | Conor McCann |
Director | Tommy Means |