Title | Honey/Fire |
Agency | J. Walter Thompson Detroit |
Campaign | Honey/Fire |
Advertiser | White Castle System, Inc. |
Brand | White Castle |
Posted | September 2013 |
Business Sector | Restaurants & Fast Food |
Story | The Inspiration for this spot came from the misic phenomenon known as "Mash Ups," where the vocals of one song are mixed with the music of another from a different genre to produce a new song. This fits the New Honey Chipotle Chicken Sandwich perfectly as it's a blend of a touch of heat, a touch of sweet on a honey wheat bun. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Production Company | Backyard |
Executive Creative Director | Tom Cordner |
Creative Director | Daniel Cerullo |
Copywriter | Daniel Cerullo |
Creative Director | Brad Phillips |
Art Director | Brad Phillips |
Business Manager | Sam Ajluni |
Director | Michael Chaves |
Executive Producer | Blair Stribley |
Executive Producer | Kris Mathur |
Producer | Anton Maillie |
Director of Photography (DOP) | Omer Ganai |
Editor | Dave Mariani |
Agency Producer | Carole Gall |
Director of Broadcast Production | Carole Gall |