|Agency||Ogilvy & Mather|
|Campaign||Be The Readiest|
|Brand||Holiday Inn Express|
|Business Sector||Hotels, Resorts|
|Story||Marina del Rey, CA-based production company Backyard director Kim Nguyen takes hotel guest preparation to the highest level in the humorous :30 “Winning Move,” out of the Atlanta office of Ogilvy USA. The spot is a continuation of the new Holiday Inn Express “Be The Readiest” campaign and also includes the :15 “Go You.” The spot features actor, comedian and official Creative Director and Champion of The Readiest Rob Riggle as a subtly-humorous narrator leading a hotel guest away from an ordinary work convention and into the extravagance of a national televised dance competition, where he delivers an impeccable Salsa dance performance, earning him a perfect score across the board.|
|Brand Marketing Director||Seth Freeman|
|Marketing Manager||Cigdem Topalli|
|Director of Creative Services||Rhonda Mitchell|
|Executive Creative Director||Jason Aspes|
|Associate Creative Director||Nick Costarides|
|Associate Creative Director||Grant Weber|
|Executive Director||Deborah Riley Draper|
|Management Supervisor||Chad Cadelina|
|Integrated Producer||Todd Johnson|
|Director of Photography (DOP)||Darko Suvak|
|Managing Director/Partner||Chris Zander|
|VP / Executive Producer||Kris Mathur|
|Head of Production||Emily Malito|
|Line Producer||Kevin Sharpton|
|Executive Producer||Soraia Callison|
|Production Company Producer||Katelin Perry|
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