Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italy
TitleThe (RE) collection
Agency
Campaign The (RE) collection
Advertiser Diesel
Brand Coca-Cola/Diesel
PostedSeptember 2019
Business Sector Clothing
Story (original language) URL: https://dieselbin.store/
 
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. 
 
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. 
 
Media Type Web Film
Length
Global Chief Creative Officer
Chief Creative Director
General Manager
Creative Director
Creative Director
Creative Supervisor
ACD
ACD
Copywriter
Art Director
Designer
Account Director, Social Media
Account Executive
Global Strategic Planning Director
Head of Digital
Media Manager
Head of Production
Producer
Producer
Art Buyer
Creative Director
Photographer
Executive Producer
DOP Assistant
Stylist Assistant
Casting Director
Makeup artist
Hairdresser
Set Designer

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