|Title||The (RE) collection|
|Campaign||The (RE) collection|
|Story (original language)|| URL: https://dieselbin.store/|
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials.
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement.
|Media Type||Web Film|
|Global Chief Creative Officer||Bruno Bertelli|
|Chief Creative Director||Cristiana Boccassini|
|General Manager||Daniela Di Maio|
|Creative Director||Thiago Cruz|
|Creative Director||Mihnea Gheorghiu|
|Creative Supervisor||Costanza Rossi|
|Art Director||Arthur Amorim|
|Account Director, Social Media||Filippo D'Andrea|
|Account Executive||Mirko de Martini|
|Global Strategic Planning Director||Monica Radulescu|
|Head of Digital||Pierluigi Roselli|
|Media Manager||Doina Tatu|
|Head of Production||Francesca Zazzera|
|Producer||Tania Dal Pra|
|Art Buyer||Marcella Garutti|
|Creative Director||Lou Escobar|
|Executive Producer||Nicolas Tiry|
|DOP Assistant||Hunter Daly|
|Stylist Assistant||Lucie Jeannot|
|Casting Director||Candice Meier|
|Makeup artist||Samuel Ruffin Hendrix|
|Set Designer||David Laurent|
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