| Title | The Golden Son |
| Agency | Publicis Singapore |
| Campaign | The Golden Son |
| Advertiser | Heineken |
| Brand | Tiger Beer |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Son Heung-min |
| Advertising Manager | Sean O’Donnell |
| Advertising Manager | Melissa Teoh |
| Advertising Manager | Willem Van Den Wijngaart |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Chief Strategic Officer | Bela Ziemann |
| Regional Chief Creative Officer | Ajay Vikram |
| Executive Creative Director | Cyril Louis |
| Executive Creative Director | Joaquim Laurel |
| Creative Director | Henrique Zirpoli |
| Creative Director | Ivan Loos |
| Associate Creative Director | Diego Barboza |
| Associate Creative Director | Henrique Lamenha |
| Senior Project Manager | Shalom Wong |
| Executive Producer | Daniel Ho |
| Chief Strategy Officer | Ed Booty |
| Planning Director | Prema Alexander |
| Vice President, Global Clients | Donatien Souriau |
| Executive Vice President, Global Clients | Ross Henderson |
| Business Director | Angelina Tan |
| Account Director | Lins Khoo |
| Senior Account Manager | Vanessa Liu |
| Production Company | Alice Filmes |
| Director | Felipe Mansur |
| Producer | Wal Tamagno |
| Director of Photography (DOP) | Diego Rosenblatt |
| Production Designer | Andres Zarza |
| 1st AD | Michelle Lutfy |
| Executive Producer | Wal Tamagno |
| Executive Producer | Fernando Bonfil |
| Executive Producer | Montse Cañellas |
| Executive Producer | Pablo Bonfil |
| Offline Editor | Dan Abraham |
| Audio Post Production | ANTFOOD |
| Executive Producer | Christiane Rachel |
| Executive Producer | Renato Castro |
| Executive Producer | Monique Munhoz |
| Original composition | Lou Schmidt |
| Original composition | Fernando Rojo |
| Original composition | Luis Bergmann |
| Original composition | Vinicius Nunes |
| Audio Engineer / Sound Designer | Bruno Broaska |
| Audio Engineer / Sound Designer | Fabian Jorge |
| Audio Engineer / Sound Designer | Pablo Homem de Mello |
| Audio Engineer / Sound Designer | Tiago Lins |
| Digital Audio | MassiveMusic |
| Junior Producer | Sheryl Lim |
| Sound Designer | Dione Tan |
| VFX Studio | Voodoo.house |
| VFX Supervisor | JR Catão |
| Colorist | Osmar Jr. |
| Colorization | Spalva |
| Post Production | Kraftw5rkz Singapore |
| Executive Post Producer | Bernard Tay |
| VFX Supervisor | Khor Swee Aik |
| Editor | Timothy Tan |
| Editor | Yong Tan |
| Online Flame Designer | Leong Beng Wee |
| Colorist | Ben Conkey |
More Work
SEE ALLShare the care and give moms more time
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub
Share the Care
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub
TIGER Summer Puffer
- BRAND:
- Tiger Beer
- AGENCY:
- Le Pub APAC