Toby Pschorr

Toby Pschorr

Global Business Director Volkswagen & Managing Director at DDB Berlin

Berlin, Germany

My Latest Work



A born and bred Bavarian, Toby moved to London in 1991 to take a degree in International Business Studies. His diverse work history includes working client-side as well as for various creative agencies.

Learning from some of the very best creative minds in the industry, Toby worked across many sectors and cultures in both global account lead and agency management positions. He acquired digital experience early on in his career whilst setting up a dedicated dotcom unit and also in subsequent leadership roles. He attended management training with Hyper Island, The London Business School and Harvard University.

Since joining DDB Berlin as Managing Director, Toby and his team have affected a dramatic turnaround. The agency is once again a thriving creative hub with employees from 15 different nationalities.

This year Toby took on the additional role as Global Business Director Volkswagen. In this role he supervises global brand campaigns and product launches and coordinates 24 DDB roster agencies around the world.

People I worked with

Leon Jaume
Executive Creative Director
Steve Little
Andy Dibb
Creative Director
Ogilvy Group Sweden
Sally Lipsius
Head of Broadcast
Alex Lewis
Account Planner
The Number


Global Business Director Volkswagen

DDB Berlin
Berlin, Germany
June 2015 - Present (1 year 11 months)
Global business lead for Volkswagen AG, DDB's largest worldwide client. Supervision of multi-market brand and product-launch campaigns. Coordination of 24 international DDB roster agencies. Member of the DDB Worldwide Executive Commitee, the DDB Europe Management Board and Omnicom's Global Client Leader Group.

Managing Director

DDB Berlin
Berlin, Germany
May 2012 - Present (5 years)
Managing Director & Geschäftsführer at DDB Tribal Berlin with 140 employees and the following clients: Volkswagen, eBay, Telekom, Jules Mumm, Bunte, Vattenfall, AEG, Immowelt.

Global Managing Director, Team Philips

DDB Amsterdam
Amstelveen, Netherlands
2010 - April 2012 (2 years 3 months)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.

Global Managing Director, Team Philips

London, United Kingdom
2010 - April 2012 (2 years 3 months)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.

Managing Director

Santo London
2009 - 2010 (1 year)
Coca-Cola, Vodafone, Nestle, Diesel

Business Director & Head of Account Management

Bartle Bogle Hegarty
London, United Kingdom
2005 - 2009 (4 years)
Vodafone, Unilever, Audi, Mothercare

Group Account Director

Fallon London
London, United Kingdom
2003 - 2005 (2 years)
Sony, Dorset Cereals, Skoda

Account Executive -> Board Account Director

London, United Kingdom
1995 - 2003 (8 years)
BMW AG, BMW Japan, United Distillers, BMW GB, Reckitt Benckiser, WCRS (e-brands) founding partner, 118 118, Heinz, Toshiba, CNN, Prudential, Vizzavi

Marketing Assistant

1993 - 1994 (1 year)
Financial controlling & coordination of international campaigns at BMW AG.


Omnicom Senior Management Programme Field Of Study Leadership

Harvard Business School, Boston

BBH 'Mini-MBA' Field Of Study Business Administration and Management, General

London Business School, Marylebone

BA (Hons) Field Of Study International Business Studies

University of Greenwich, 30 Park Row
1991 - 1995 (4 years)
Activities and Societies: Major: Marketing and Communications; Dissertation: The management of global advertising at BMW (achieved highest grade at Business School in over a decade); IPAG Ecole Superieur de Commerce Exchange programme for 6 months

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