|Title||Magnum Art 1|
|Agency||LOLA MullenLowe Madrid|
|Product||Magnum Temptation Chocolate|
|Business Sector||Ice Cream|
|Tagline||Ridiculously overfilled with stuff.|
|Story||Magnum launched the New Magnum Temptation, the first Magnum ice cream with liquid-filled bonbons inside, developed using a special technology. To communicate this new product we created this series of pieces by experimenting with high-speed photography combined with ice cream explosions.The result was an artistic reformulation of the ice creams’ ingredients.|
|Creative Director||pablo monzon|
|Art Director||Gustavo Marioni|
|Art Director||Esteban Franco|
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