| Title | Einstein Knows Best |
| Agency | AMV BBDO |
| Campaign | Einstein Knows Best |
| Advertiser | Smart Energy |
| Brand | Smart Energy |
| Posted | October 2022 |
| Business Sector | Energy & Water Authorities, Utilities |
| Philosophy | After an extensive period of research and development sourcing a vast amount of archival material to help build Einstein, The Mill teamed up with DI4D to capture the actor John Guerrasio's performance and scan a library of facial expressions. After 12 months of R&D, modeling, texturing, grooming, lighting, animation, comping and tweaking we were able to deliver the final photorealistic digital Einstein in all its glory. |
| Media Type | Digital |
| Length | |
| Production Company | Morton Jankel Zander (MJZ) |
| VFX Company | The Mill London |
| Creative Director | Alex Hammond |
| Creative Team | Chris Allen |
| Director | Rocky Morton |
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